Bluey Wins Big at Toy Fair 2026 with New Playsets and Collectibles

The popular children's show **Bluey** has taken home the 'License of the Year' award at the Toy of the Year (TOTY) Awards for the second year in a row. **Moose Toys**, the master licensee for Bluey products, has also won the 'Playset of the Year' award for the **Bluey Supermarket**. The company has unveiled a range of new **Bluey** products at Toy Fair 2026, including a **deluxe house playset**, a **cruise ship playset**, and new **plush toys** and **collectibles**. The new products are set to be released throughout the year, with some available now. Fans of the show can look forward to a range of exciting new playsets and toys, including a **Bluey Police Car** and **Bluey Fuzzies** mini collectible figures. For more information on **Toy Fair 2026** and the latest **Bluey** products, visit [[toy-fair|Toy Fair]] and [[bluey|Bluey]].

• Bluey has won the 'License of the Year' award at the Toy of the Year (TOTY) Awards for the second year in a row
• Moose Toys has unveiled a range of new Bluey products at Toy Fair 2026
• The new products include a deluxe house playset, a cruise ship playset, and new plush toys and collectibles
• The products are designed to bring the popular show to life and inspire kids' imagination and creativity
• The commercialization of children's entertainment is a concern, and the new Bluey products may be contributing to this trend

The new **Bluey** products are a range of toys and playsets designed to bring the popular show to life. The products are designed for kids who love the show and want to engage with the characters and storylines. The **deluxe house playset** and **cruise ship playset** are two of the most exciting new products, with interactive features and accessories. The new **plush toys** and **collectibles** are also available, with a range of characters and designs to choose from. For more information on the new products, visit [[toy-reviews|Toy Reviews]].

The new **Bluey** products are a great way for kids to engage with their favorite show and develop their imagination and creativity. The **deluxe house playset** and **cruise ship playset** are perfect for kids who love to play and use their imagination. The new **plush toys** and **collectibles** are also a great way for kids to show their love for the show and collect their favorite characters. With the range of new products available, fans of **Bluey** are sure to be excited. Visit [[bluey-fans|Bluey Fans]] for more information on the show and its merchandise.

The new **Bluey** products may be exciting for fans of the show, but they also raise concerns about the commercialization of children's entertainment. The range of products available may be overwhelming for parents and kids, and the prices may be out of reach for some families. Additionally, the focus on **collectibles** and **plush toys** may encourage kids to prioritize material possessions over other values. For a more critical look at the **Bluey** franchise, visit [[media-criticism|Media Criticism]].

Originally reported by Laughing Place